Privacy Policy

1. Who We Are

Faircloth Roofing Inc. ("we," "us," or "our") is a family-owned roofing company located at 5136 Haycourt Lane, Wendell, NC 27591. We have been serving North Carolina homeowners and businesses since 1977. This Privacy Policy describes how we collect, use, and protect your personal information when you visit our website at www.fairclothroofinginc.com or interact with us through third-party platforms such as Facebook.

2. Information We Collect

We collect information you voluntarily provide and information collected automatically when you visit our website.

Information You Provide

When you fill out a contact form on our website or through a Facebook Lead Ad, we may collect:

• Name (first and last)
• Email address
• Phone number
• Street address, city, state, and ZIP code
• Type of roofing or home improvement service requested
• Any additional message or details you include
• SMS/text message consent preference

Information Collected Automatically

When you visit our website, we may automatically collect:

• Device & browser information — device type (desktop, mobile, tablet), browser name, and operating system
• Usage data — pages visited, time on site, referring website URL
• Advertising data — UTM parameters (source, medium, campaign, term, content), Google Ads click identifier (gclid), and landing page URL
• Cookies & similar technologies — see Section 5 below

3. How We Use Your Information

We use the information we collect to:

• Respond to your service requests and provide free estimates
• Schedule appointments and follow up on inquiries
• Send you text messages or phone calls related to your service request (with your consent)
• Improve our website and marketing efforts
• Measure advertising performance and understand how visitors find our website
• Upload conversion outcome data (such as appointment set, quote sent, or sale closed) to advertising platforms so they can optimize ad delivery for higher-quality leads
• Prevent spam and fraudulent form submissions

4. How We Share Your Information

We do not sell your personal information. We may share your information with:

• Service providers — we use Zapier, Make.com, and Roofr to process leads and manage customer relationships
• Communication platforms — Twilio for SMS/phone follow-ups (only with your consent)
• Analytics providers — Google Analytics, Google Tag Manager, Meta (Facebook) Pixel, Microsoft Clarity, and TikTok Pixel to understand website traffic and advertising performance
• Advertising platforms — Google Ads and Meta (Facebook) Ads to measure ad conversions. This includes uploading hashed contact information (email, phone number) and conversion data (such as whether a lead resulted in an appointment, quote, or sale) to Google Ads through their Offline Conversion Import feature, so the advertising platform can optimize ad delivery and measure return on ad spend
• Legal obligations — if required by law, regulation, or legal process

5. Cookies & Tracking Technologies

Our website uses cookies and similar tracking technologies to improve your experience and measure advertising effectiveness. These include:

• Google Analytics — website usage and traffic analysis
• Google Ads / Conversion Tracking — measures ad performance and conversions
• Meta (Facebook) Pixel — tracks conversions from Facebook ads and enables remarketing
• Microsoft Clarity — session recordings and heatmaps to improve user experience
• TikTok Pixel — advertising measurement
• Tawk.to — live chat functionality
• Session storage — temporarily stores UTM parameters and landing page URL during your visit to ensure accurate lead attribution

You can control cookies through your browser settings. Disabling cookies may affect the functionality of certain features on our website.

6. Facebook Lead Ads

When you submit a form through a Facebook Lead Ad, Facebook collects your information according to its own Data Policy. The information you submit (name, email, phone, city, etc.) is shared with us so we can respond to your request. We handle this information the same way we handle data submitted through our website contact forms, as described in this policy.

7. SMS/Text Messaging

If you consent to receive text messages, we may send you messages related to your service request, appointment reminders, or follow-up communications. Message and data rates may apply. You can opt out at any time by replying STOP to any message. Message frequency varies based on your interaction with us.

8. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this policy, maintain our business records, and comply with legal obligations. Lead information is typically retained for the duration of our business relationship and as required for warranty and service records.

9. Data Security

We take reasonable measures to protect your personal information from unauthorized access, use, or disclosure. Our website uses HTTPS encryption for all data transmitted between your browser and our servers. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

10. Your Rights

You have the right to:

• Request access to the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your personal information
• Opt out of marketing communications at any time
• Opt out of text messages by replying STOP
• Request that your data be excluded from advertising platform uploads

To exercise any of these rights, contact us using the information in Section 12 below.

11. Children's Privacy

Our website and services are not directed to individuals under 18 years of age. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us and we will promptly delete it.

12. Contact Us

If you have questions about this Privacy Policy or want to exercise your rights regarding your personal information, contact us at:

13. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated "Last updated" date. Your continued use of our website after changes are posted constitutes acceptance of the updated policy.